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Florida's Natural


SERVICES

Brand Positioning
Brand Strategy
Package Design

Florida's Natural female-led Product Innovation team approached UME to aid in their efforts to deepen connections with their female audience. It was time to refresh their beverage offerings and package design. Honoring its years as a classic American heritage brand, UME designed package explorations that built on its roots while integrating a feminine perspective to appeal to a female audience.  

 

DESIGN CONCEPT 1

Agua Fresca

 

The package design exploration enhances the brand appeal with a modern approach. Vibrant colors and graphics feel natural, refreshing and direct.

 
 

DESIGN CONCEPT 2

Artisan

 

This exploration expresses the artisanal, small-batch and local experience of this beverage line. It feels approachable, playful and handmade.

 
 

DESIGN CONCEPT 3

Fruit Teas

 

Always standing for natural, this exploration tips its hat to the heritage of this
85-year-old brand while conveying the honest and wholesome nature of its ingredients and farming.